Murano Connect
https://www.muranoconnect.com/
Murano asked to refresh their branding, with the only caveat being to keep the logo unchanged, as it carries well-known brand equity within the market.
My role in the project: Concept, Copywriting, and Art Direction
Understanding the client
Murano is the industry matchmaker, connecting funds and investors. Our team of research analysts, technologists and client service professionals are dedicated to delivering the highest level of excellence to the client funds we serve, and to the investors we rely on for insights
Brand Idea: The pursuit of precision
The answer was inspired by their existing logo, representing the precise connections that Murano Connect enable within their industry, acting as the 'match-maker' between client and fund.
