<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.jjgoodallcreative.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/258d9ae1-1b6b-4e46-a31e-cfb2df9d8c43/Joe+Goodall</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/xmas-data-self</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/c511c534-42dc-434d-8ade-d37a6b9ec924/Data_self_billboard_Joey_Goodall</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/1cf4bc7b-0354-4185-86a1-6a884a999366/Data_self_newspaper_Joey_Goodall</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/ef3844a6-b59e-494c-af7c-adf53ea9195d/Email_1_book.png</image:loc>
      <image:title>Xmas Data Self - Experian</image:title>
      <image:caption>Email 1 - Merry Christmas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/4e82b595-38d8-4837-a4ed-8bfe115c593a/Email_2_book.png</image:loc>
      <image:title>Xmas Data Self - Experian</image:title>
      <image:caption>Email 2 - Year in review</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/9e4496a1-2f5e-4402-b564-34c2e7d42a04/Email_3_book.png</image:loc>
      <image:title>Xmas Data Self - Experian</image:title>
      <image:caption>Email 3 - Set a goal for this year</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/a52b4206-c069-4bca-b123-35944e78c7ec/Email_4_book.png</image:loc>
      <image:title>Xmas Data Self - Experian</image:title>
      <image:caption>Email 4 - How to achieve your goal (varied outcome)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/cyber-security-hiscox</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/0e53172f-716a-4f70-869d-3de42894a6a3/Decipher+concept+-+4pp+self+mailer.png</image:loc>
      <image:title>Cyber security - Hiscox</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/find-cjbs-at-home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/6f5cb83a-a03e-408d-a598-8a5ffaf827bf/01_Variable_Email+-+Circular+Economy+%26+Sustainability.png</image:loc>
      <image:title>Cambridge University - CJBS live online courses</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/c1c1d498-5eec-41e7-b878-afa75414bb9f/CL_Sales_Close_Email.png</image:loc>
      <image:title>Cambridge University - CJBS live online courses</image:title>
      <image:caption>Email 4 of 4 - Sales close email</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/9e0f3bb5-4811-436a-80b2-3604dd4b43cf/02_Variable_Email+-+Transformational+Leadership+in+Turbulent+Times.png</image:loc>
      <image:title>Cambridge University - CJBS live online courses</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/bdf9ce05-03e1-4fe8-a95c-ff9c7ec4ffb0/CL_Intro_Email.png</image:loc>
      <image:title>Cambridge University - CJBS live online courses</image:title>
      <image:caption>Email 1 of 4 - Introduction email: Introduction to Cambridge Judge Business School and benefits of new live-online programmes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/33990207-820c-4ae2-9bac-0484a589c051/CL_Key_Value_Email.png</image:loc>
      <image:title>Cambridge University - CJBS live online courses</image:title>
      <image:caption>Email 2 of 4 - Key proposition email: Here recipients may choose which live-online programme they receive information about in the next email.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/82910581-ff00-4c13-a798-c0f77c08bd3c/04_Variable_Email+-Leading+Strategic+Projects+Successfully.png</image:loc>
      <image:title>Cambridge University - CJBS live online courses</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/bf690b5a-b81f-4215-b2b7-a6f77f0f57fb/05_Variable_Email+-+Leading+Strategic+Change+%26+Renewal.png</image:loc>
      <image:title>Cambridge University - CJBS live online courses</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/d739ffc7-ba14-4e42-9140-956220c3fc36/03_Variable_Email+-+Digital+innovation+and+transformation.png</image:loc>
      <image:title>Cambridge University - CJBS live online courses</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/chainiq</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/d5ec176b-b546-4147-9f31-93fc2a6a3477/ChainIQ_banner.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/b29f195d-ab96-4e55-934a-f5c83285b29a/chainiq.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/27abbbac-fe66-44e9-bb3a-c1c12ad86a29/ChainIQ.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/5bae8c93-b3f9-4929-9a50-00fe3ab0262c/Chain+IQ+manifesto.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-01</lastmod>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/smiles2go-pepsico</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/bda60bcd-e4af-40d2-8321-40ce175c2cfa/Award_ribbon_Pepsico.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/adc672f2-2bfd-4101-88e8-a2191ea8490c/Week+2_PepsiCo_book.png</image:loc>
      <image:title>Smiles2Go - PepsiCo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/5f35c95a-e68d-4ebe-aba0-be56e0aa7399/PepsiCo_S2G_Newsletter_2.2.png</image:loc>
      <image:title>Smiles2Go - PepsiCo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/96b40efc-d796-43b8-9157-34b08502246b/Week+8_PepsiCo_book.png</image:loc>
      <image:title>Smiles2Go - PepsiCo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/68c4806e-5747-4f52-ad85-96fbef01ab5b/PepsiCo_S2G_Newsletter_3.2.png</image:loc>
      <image:title>Smiles2Go - PepsiCo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/a723eb30-40cc-442b-a428-0685a8c9948d/PepsiCo_S2G_Newsletter_4.2.png</image:loc>
      <image:title>Smiles2Go - PepsiCo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/c7bc5109-35c3-4f1b-b767-90c7d20c6049/PepsiCo_S2G_Newsletter_5.2.png</image:loc>
      <image:title>Smiles2Go - PepsiCo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/4e5d22a2-6cb9-4f16-ba73-6dc5f31403a5/PepsiCo_S2G_Newsletter_6.2.png</image:loc>
      <image:title>Smiles2Go - PepsiCo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/67b90f3d-5dd8-4e56-aca5-34a2ce5a05d7/PepsiCo_S2G_Newsletter_8.2.png</image:loc>
      <image:title>Smiles2Go - PepsiCo</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/orbit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/0de168bb-d796-431c-8692-210fe6cedcfa/Orbit_FTFT_Header_Rebranding.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/15cd4be8-0706-4dfc-bc4b-410956940211/Orbit_manifesto.jpg</image:loc>
      <image:title>Orbit</image:title>
      <image:caption>Orbit FTFT - rebranding manifesto</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/2b99e177-653a-4ecd-9494-49015fd0cf29/64182991d9444d561264a0ae_orbit-website-screenshoot.png</image:loc>
      <image:title>Orbit</image:title>
      <image:caption>Orbit FTFT - rebranding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/5aba1fe2-6cef-47d1-bc0e-4a2149ccb6e1/641829909d0e3723598793d6_orbit-website-screenshoot-1.png</image:loc>
      <image:title>Orbit</image:title>
      <image:caption>Orbit FTFT - website rebranding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/b4f296d2-092d-4d4c-80ab-d2de2354f18e/641829918d4e7d6c4c059651_orbit-website-screenshoot-2.png</image:loc>
      <image:title>Orbit</image:title>
      <image:caption>Orbit FTFT - website rebranding</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/club-wembley</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/1729540597288-XR4ZO181KSSJO74GKBHV/Programme.jpg</image:loc>
      <image:title>Club Wembley</image:title>
      <image:caption>Club Wembley header</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/b4ebceed-d918-4fdc-8007-b5968b49375f/club+wembley.jpg</image:loc>
      <image:title>Club Wembley</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/dd2ca521-0357-4eb3-b6c6-5d25668a21eb/Three+lions.+in+first+class_DS.jpg</image:loc>
      <image:title>Club Wembley</image:title>
      <image:caption>Club Wembley branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/fab9540d-6e50-4279-9d6c-de094a285542/Unforgettable+2DS.png</image:loc>
      <image:title>Club Wembley</image:title>
      <image:caption>Club Wembley branding</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/acadia</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/05670e1d-9351-484a-a231-4fbe34a7e00b/Acadia+Brand+guidelines+20.png</image:loc>
      <image:title>Acadia</image:title>
      <image:caption>Acadia - branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/8f690c42-5907-4004-a574-3b75934c18e2/Acadia+Brand+guidelines+1.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/527d9f2a-56ee-47f7-829a-bf9c02943991/Acadia+Brand+guidelines+2.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/0ba16dbe-f8c2-40bb-b511-6ced91bbeab2/Acadia+Brand+guidelines+3.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/882e34e2-5dd2-4f57-81fd-86389b166dac/Acadia+Brand+guidelines+4.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/4b2a5eef-a8d8-41f0-bf8c-1fe9ad54258b/Acadia+Brand+guidelines+5.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/88d7e275-24fb-46c1-ac6f-89533d7fe1d7/Acadia+Brand+guidelines+6.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/1c00ef51-a3c4-42ef-918f-37a00613a500/Acadia+Brand+guidelines+7.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/e67d88ac-5f69-4b3f-9125-fde85518ca21/Acadia+Brand+guidelines+8.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/8d2714f5-8463-4230-a4a8-3c1d8f3e6740/Acadia+Brand+guidelines+9.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/7136be85-dc6c-4aeb-aca4-72082e8b83d5/Acadia+Brand+guidelines+10.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/a2d4fbfa-e963-4b5f-aa19-1cdcc7029d28/Acadia+Brand+guidelines+11.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/923f8f00-7549-4a01-8837-884e423e711a/Acadia+Brand+guidelines+12.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/f69f2209-4ee6-4f9a-844f-22df14595715/Acadia+Brand+guidelines+13.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/a9108049-e690-4bd4-817e-99451c8da7d9/Acadia+Brand+guidelines+14.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/9bd70e52-3f60-4d6d-9fef-47b0a01b4894/Acadia+Brand+guidelines+15.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/5c438756-c57e-4fba-99f5-20d0a5f7936f/Acadia+Brand+guidelines+16.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/44f84ccb-e525-41d3-9b43-e548b8b7a583/Acadia+Brand+guidelines+17.jpg</image:loc>
      <image:title>Acadia</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/murano</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/b1e6ac04-8c59-43e4-9a24-5dd69fd734f6/Murano+logo.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/9ce4d20a-e2a4-4d9a-9f63-f3ed63dc12f0/Murano_connect_manifesto.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/a9ef6754-b35f-4f0a-b9ca-6012ac174beb/Murano_Homepage_D.png</image:loc>
      <image:title>Murano Connect</image:title>
      <image:caption>Murano rebranding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/ac89b47b-e0c9-4e05-99af-8ca701c4def7/Murano_ManagementConsulting_D.jpg</image:loc>
      <image:title>Murano Connect</image:title>
      <image:caption>Murano rebranding</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/western-union</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/7c733ec0-eae0-4569-b9fe-e7b9878d602f/Western+union+business+solutions</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/9a906a44-b8ef-4a0c-8654-397ed7f3058e/Western+Union+Manifesto_othersize.jpg</image:loc>
      <image:title>Western Union</image:title>
      <image:caption>Western Union business solutions - rebranding social media</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/75601e81-2ee9-4361-a9e3-01eab2546ebc/DM-Pull-Out-1-AS.jpg</image:loc>
      <image:title>Western Union</image:title>
      <image:caption>Western Union business solutions - rebranding direct mail</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/2b352339-5b77-4508-9d9b-a1ab7cb37e81/61977_WUBS_Campaign_New+Image+Options+press.png</image:loc>
      <image:title>Western Union</image:title>
      <image:caption>Western Union business solutions - rebranding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/d4d95e22-9eab-4d12-ace8-c1b8ae6dca19/DM-Pull-Out-2-AS.jpg</image:loc>
      <image:title>Western Union</image:title>
      <image:caption>Western Union business solutions - rebranding direct mail</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/977aa637-7b6c-4e1d-803e-6b51fda4b8bf/61977_WUBS_Campaign_New+Image+Options8.png</image:loc>
      <image:title>Western Union</image:title>
      <image:caption>Western Union business solutions - rebranding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/72ccc174-8110-4f05-a5d8-9a5534ca1591/Takeover-AS-3.jpg</image:loc>
      <image:title>Western Union</image:title>
      <image:caption>Western Union business solutions - rebranding website takeover</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/90172371-b8b2-4be1-b3ca-2a5fdef06718/61977_WUBS_Campaign_New+Image+Options.png</image:loc>
      <image:title>Western Union</image:title>
      <image:caption>Western Union business solutions - rebranding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/2a74b895-100a-4630-b703-c8de3d7dd2ea/WU-Pull-Up-Banner.png</image:loc>
      <image:title>Western Union</image:title>
      <image:caption>Western union rebranding pull up banners</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/741b12ca-fe04-4e0f-94f2-af502693017d/61977_WUBS_Campaign_v3.jpg</image:loc>
      <image:title>Western Union</image:title>
      <image:caption>Western Union business solutions - rebranding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/b4748a7f-e287-4e73-a12e-9677d0454ddd/62063_WU_BS_Digital_0112.png</image:loc>
      <image:title>Western Union</image:title>
      <image:caption>Western union rebranding social media</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/f28a700d-fe44-4b0c-8dc1-9544703e8435/61977_WUBS_Campaign5.jpg</image:loc>
      <image:title>Western Union</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/bc0d57f7-e2f1-46f7-82af-dedcbbe726cc/62063_WU_BS_Digital_016.png</image:loc>
      <image:title>Western Union</image:title>
      <image:caption>Western union rebranding digital banners</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/tideway-wealth</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/aa6f6e49-b246-4bfa-bd68-c6c241c6e628/Tideway+banner.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/f926a959-29c6-4209-8c42-daf1e30e77c2/Tideway+Manifesto.jpg</image:loc>
      <image:title>Tideway wealth</image:title>
      <image:caption>Tideway rebranding - Manifesto</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/f0c7f70b-a911-4a50-be5b-f68e0b03dc49/Tideway+2.jpg</image:loc>
      <image:title>Tideway wealth</image:title>
      <image:caption>Tideway rebranding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/f901710b-fd7f-45c0-bf3d-45b016988012/Tideway+6.png</image:loc>
      <image:title>Tideway wealth</image:title>
      <image:caption>Tideway rebranding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/68ec3b4e-1c48-4436-80f1-2c1667a9f420/Tideway+4.jpg</image:loc>
      <image:title>Tideway wealth</image:title>
      <image:caption>Tideway rebranding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/a4af63de-36d9-4b9f-ace2-d287496d7c19/Tideway+7.png</image:loc>
      <image:title>Tideway wealth</image:title>
      <image:caption>Tideway rebranding</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-11-30</lastmod>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/work/email-campaigns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/a4f1d77a-bdcb-45f8-a7f7-64136cd715b7/Cambridge_judge_business_school_Joey_goodall</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/41da4544-f727-408d-887c-e64eaae4014f/Experian_Xmas_Joey_goodall</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/2ebfe170-9a46-44e6-ac89-a6d9052bce0f/PepsiCo_thumb_2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/c5dace11-99dd-426e-b57c-4bc9e814d2ac/Hiscox_Cyber_insurance_Joey_Goodall</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/work/extraordinary-grace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/7ac707ef-32b8-4dab-bae0-fd88ae4e691d/the+drum+1_black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/a043c0c1-2734-4a2a-b1e0-f4c768bb48d9/Collision-badge-silver-2024_2-1600x900.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/f545dc5a-dc5e-4970-8dcb-ef6b66f56e5a/hermes+1_black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/931c91cc-b6ce-464d-81dd-07a2cb9c7ea1/creative+pool+2_black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/d13d3804-ac9a-4646-bdb1-3d7e8084e584/creativepool+1_black.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/c4fe3564-e277-4774-a879-7083ba9510c0/Ex_Grace_social.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/ff37636d-4734-48b1-9879-6d4c70382b31/GraceConsentForm.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/3db9af94-c33f-48b5-96c2-1d8cfc060847/GraceSurvey.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/work/spot-the-signs-movember</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/fc1a3fe8-fdeb-4997-9d33-9214ce4dee58/Campaign_Materials.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/work/the-unlendable-family-bluestone-mortgages</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/2285710d-f94f-4c58-84fc-eb1a5196749b/Bluestone_funnel_.png</image:loc>
      <image:title>Work - The Unlendables' family dinner - Bluestone Mortgages</image:title>
      <image:caption>Bluestone Mortgages ads funnel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/7f9babc1-cdd3-4a85-b1c8-60ce0ec5abaf/Bluestone+broker+toolkit.png</image:loc>
      <image:title>Work - The Unlendables' family dinner - Bluestone Mortgages</image:title>
      <image:caption>Bluestone broker toolkit</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/work/eddii</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/b6119a60-cad2-43af-bce5-c594f785fc4f/App.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/f743633b-04c8-4cfa-9645-31f31c08a327/eddii_tov.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/b8ca3270-be89-46b0-99ca-03c551aa6790/eddii_guidelines_portfolio_2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/d9eeb833-e76e-4c1d-b151-cc0423d440ed/eddii_truths.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/29c4526f-2f64-4d60-b7ec-342ab26ae9e0/eddii+awareness+advertising+examples</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/ceee7a17-469e-4e33-9db2-cf16024d3657/Consideration_1.2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/6db27e63-00d7-49b1-943e-aaa6e2ae2152/Conversion_1.3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/767d25e5-e214-4eeb-a488-9df0677397d1/eddii_banner.jpg</image:loc>
      <image:title>Work - eddii - Creative Director of US-based start-up</image:title>
      <image:caption>eddii website banner</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/work/zenotof-7600-and-zeno-swath</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/work/red-hot-virgin-mobile</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/3db49033-777b-4970-aa87-1034228b4a38/Virgin_Black+Friday+Carousel.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/0e37e8d4-7191-4f95-848b-5d0b9e8a3885/Virgin_HH_Social.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/74ccd561-26ae-4c70-b24c-83d761376011/Virgin_Hot_prints.png</image:loc>
      <image:title>Work - Red Hot - Virgin mobile</image:title>
      <image:caption>Virgin Mobile - Red hot prints</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/1cd61c44-32e4-4940-ab62-db80956ea144/Virgin_Hot_House_Prints.png</image:loc>
      <image:title>Work - Red Hot - Virgin mobile</image:title>
      <image:caption>Virgin Mobile - Hot House Prints</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/work/cups-for-cubs-costa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/bbf866e4-0b9a-4075-98dd-4f30d2f08419/Cups+for+Cubs+-+costa.png</image:loc>
      <image:title>Work - Cups for Cubs - Costa</image:title>
      <image:caption>Costa - Cups for Cubs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/69901975-9556-45e9-9553-d17ca384ab0f/costa_cups_to_go.png</image:loc>
      <image:title>Work - Cups for Cubs - Costa</image:title>
      <image:caption>Cups for Cubs - to go cups</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/0b22fad8-03db-4f6f-aa7d-b95c8669da2f/Costa+PR+and+Social.png</image:loc>
      <image:title>Work - Cups for Cubs - Costa</image:title>
      <image:caption>Cups for Cubs - PR and Social</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/work/branding-projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/44fbb0f2-89f5-4bba-ad03-6dae7dff2750/6418299192ce462c12865063_orbit-header.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/406bdb89-25fe-4924-896c-2ea0c081c012/tideway_thumbnail.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/01ef8b34-a8bf-4543-80c8-d8d9004036a6/Western+Union+Always+on+-+rebranding</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/b1382bd2-75f9-4107-9641-8ca3dc6965aa/ChainIQ_rebranding</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/44602fb9-9c7f-470b-8957-756f31c816d2/Acadia_thumbnail_2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/b56e1c0d-fd6b-47ce-aeb1-2ec9e41558f3/Club+Wembley+thumbnail.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/work/mass-spec-mindset-sciex</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-24</lastmod>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/work/virgin-media-switch2super</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/e3135d1d-fe49-4a60-a917-5696817a0477/Switch_To_Super_1.jpg</image:loc>
      <image:title>Work - Switch to Super - Virgin Media</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/b0d1e506-d663-4189-9da9-83703bc2c840/comedy+1.png</image:loc>
      <image:title>Work - Switch to Super - Virgin Media</image:title>
      <image:caption>Virgin Media tactical ads</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/da474b0e-4e05-4990-92df-ec2a1ed0b066/Switch_To_Super_2.jpg</image:loc>
      <image:title>Work - Switch to Super - Virgin Media</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/03590936-f454-4b5b-a0ee-bb859b36a8b0/horror+1.png</image:loc>
      <image:title>Work - Switch to Super - Virgin Media</image:title>
      <image:caption>Virgin Media tactical ads</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/8045e4b6-6b53-47c7-8eef-ebf822857857/Switch_To_Super_3.jpg</image:loc>
      <image:title>Work - Switch to Super - Virgin Media</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/781071b7-cd8c-414c-95f3-12f74a7cb544/romcoms+2.png</image:loc>
      <image:title>Work - Switch to Super - Virgin Media</image:title>
      <image:caption>Virgin Media tactical ads</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/4d85bbeb-fb95-4f1e-9914-df5c75d2f692/Switch_To_Super_4.jpg</image:loc>
      <image:title>Work - Switch to Super - Virgin Media</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/work/dulux-your-world-in-colour</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/fffd8fed-2739-4a19-9629-5ccb9808df46/Dulux+-+Your+world+in+colour_Page_3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/3b1f622b-1aeb-4e02-a896-331c8ab6dcaa/Dulux+print.jpg</image:loc>
      <image:title>Work - Your World in Colour - Dulux</image:title>
      <image:caption>Your World in Colour</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/work/the-associated-press</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-06</lastmod>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/work/the-pursuit-of-progress</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/c5e44c6b-84f8-441f-b754-43aeed0496dd/SCIEX+stories+examples_NB.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/070f3105-18c0-483c-9b52-54a210d6f98a/The+pursuit+experience+stage+one</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/f337005e-4610-47c5-b93b-107577091ad0/The+Pursuit+experience+stage+1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/3a8cd759-4de3-4376-bfaa-267c63d41827/The+Pursuit+experience+Stage+2</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/0eb19f86-b28a-4b09-be69-a104f70edb41/The+pursuit+expereince+stage+3.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jjgoodallcreative.com/work/the-associated-press-w8nt4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/4c050b1e-ccc4-41c3-b360-6ab2ef970057/Associated+Press+News+Room+launch+-+New+customer+email+-+follow+up</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/0d43dcfd-199b-4085-8511-ebbb01f70f58/Associated+Press+News+Room+launch+-+New+customer+email+-+Intro</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8339a1cbcd00d40ec5217/b2be3d77-96f7-48b7-b5bb-08f5ec9b2c3b/Associated+Press+News+Room+launch+-+Current+customer+email+-+follow+up</image:loc>
    </image:image>
  </url>
</urlset>

